Chicago Forum | AI-Enabled Sales Performance Management
Join us in Chicago for an exclusive executive forum and learn how AI is reshaping the way organizations design, manage, and optimize sales performance.
Thursday 26 March 2026 11:30 AM to 3:30 PM | Downtown Chicago | Lunch will be served
This half-day forum combines new Sales Management Association benchmarking research, real-world practitioner insights, and interactive working sessions to explore how leading organizations are aligning goals, quotas, incentives, and analytics to drive the right behaviors and results.
Topics will include:
- Designing incentive compensation plans that motivate performance while maintaining financial control.
- Using AI and advanced analytics to improve forecasting accuracy, scenario modeling, and plan effectiveness.
- Increasing transparency and trust through real-time performance visibility.
- Translating sales strategy into executable compensation and performance models.
- Practical lessons from organizations modernizing their SPM and ICM capabilities
The forum features expert-led discussions, peer exchange, and short-format working sessions, allowing participants to move beyond theory and into actionable best practices.
To to ensure a highly interactive, peer-level discussion, attendance is limited to 30 senior leaders in sales operations, incentive compensation, revenue operations, sales effectiveness, commercial excellence, and sales leadership.
Lunch will be served. Early registration is encouraged.
Sales Management Association Certification Recognition
Qualified attendees will be enrolled in the Sales Management Association’s Certified Sales Operations Professional (CSOP) program [(or Certified Sales Management Professional program (CSMP)], earning four credit hours toward certification.
Additional CSOP and CSMP requirements can be completed through online courses and SMA events.