NYC Forum: Optimizing Incentives to Drive Motivation, Performance, and Growth

Thursday 1 May 2025 11:30 AM to 3:30 PM New York City | Lunch will be served

Join us in Manhattan for a forum on incentive compensation effectiveness. This event features lunch, informative discussion panels, and short format workshops.

Attendance is limited to 30 senior leaders in sales operations, incentive compensation management, and sales force effectiveness. Lunch will be served. Please register early.

Request Registration

Request a registration using the form below. Registrations are confirmed within 48 hours.

Optimizing Incentives to Drive Motivation, Performance, and Growth

Incentives directly impact organization performance and effectiveness, and few management decisions are more critical than those that shape incentive design and governance. Recent research suggests that management in most firms find their incentive programs ineffective, and their returns on incentive compensation investments unsatisfactory. (1)

How can organizations get incentives right?

This half-day leadership forum explores what sets top-performing sales incentive programs apart. Through recent research, expert insights, and best practices from leading business-to-business firms, we will examine:

  • The key attributes of highly effective sales incentive programs
  • Decision frameworks, operating benchmarks, and planning activities that drive success
  • Technology tools that enhance incentive program management

Participants gain

  • Research-driven insights into sales incentive compensation design and management
  • Practical guides for assessing, designing, and implementing effective incentive programs
  • A customized work plan outlining actionable steps to improve sales compensation effectiveness
  • Networking opportunities with senior leaders in sales operations, incentive management, and commercial excellence

Sales Management Association Certification Recognition

Qualified attendees will be enrolled in the Sales Management Association’s Certified Sales Operations Professional (CSOP) program, earning four credit hours toward certification. Additional CSOP requirements can be completed through online courses and SMA events.

Note (1) SMA research on Sales Compensation Program Effectiveness, 2022, N=59 large business-to-business sales organizations.