NYC Forum: Sales Operations’ Role in the AI Enabled Sales Force

Thursday 10 September 2026 11:30 AM to 3:30 PM New York City | Lunch will be served

Join us in NYC for an exclusive executive forum focused on sales operations' role in the AI era. This half-day forum combines new Sales Management Association benchmarking research, real-world practitioner insights, and interactive working sessions to explore how leading organizations are developing, implementing, managing, and assessing strategic AI initiatives that are transforming sales organizations.

Topics will include:

  • Defining sales operations' role in designing, implementing, and managing AI initiatives impacting the sales force.
  • Insights for anticipating AI’s impact on buying and selling, sales organization structure and staffing, and technology investments over the next three years.
  • Using AI and advanced analytics to improve forecasting accuracy, scenario modeling, and incentive plan effectiveness.
  • Practitioner insights into how sales operations functions are leading in the AI era.
  • Practical examples of sales processes and sales work impacted by AI.
  • Best practice benchmarks on AI adoption and usage in sales organizations.
  • Guidance on formulating sales organization AI strategy and adoption objectives.
  • Data on AI’s business impact relevant to sales organizations.

The forum features expert-led discussions, peer exchange, and short-format working sessions, allowing participants to move beyond theory and into actionable best practices.

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